The ATC – Pacific Grove Hotel and Commercial Project incorporates reimagined elements of the original factory building coupled with a thoughtful design invoking the architecture and character of nearby Cannery Row.

Hotel Specifics

  • 104 Guest Room Executive Wing
  • 121 Guest Room Group & Family Wing
  • 304 valet-served parking spaces
  • Approximately 16,000 square feet of commercial and retail space
  • Approximately 13,000 square feet of dedicated meeting space


  • The hotel features a half-acre “green roof” about the size of half a football field
  • The green roof will reduce energy consumption through natural insulation while helping to reduce carbon emissions
  • The hotel and commercial space will strive to meet the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) at the Gold Level
  • The hotel will follow Green Hotelier recommendations

Exterior Water Conservation

  • The hotel features a rainwater catchment and greywater recycling systems
  • Captured water will be used for landscape irrigation reducing potable water use
  • Drought Tolerant plants will be utilized throughout the property
  • Water-Wise irrigation system meeting MAWA Guidelines

Interior Water Conservation

  • High Efficiency appliances throughout the property
  • Low-flow toilets and showerheads
  • In-room water conservation signage

Green Hotelier Practices

  • Recyclable Hotel Products
  • Food Waste Reduction Program
  • Green cleaning products throughout the property